In a recent interview with Gadgets360 from India, Raghu Reddy, Xiaomi's Head of Categories in the country, confirmed to the media about their plans on bringing premium Mi branded smartphones to India starting this year. India for no doubt is Xiaomi's most successful market in the world after their home country China, and talking about their history, the brand was first introduced back in July 2014 where the Chinese people entered India's smartphone business introducing the Mi 3 handset in this part of the subcontinent. Ever since then till date the company has managed to launch over 40 Mi, Redmi, and POCO sub-branded smartphones in India, making them one of the largest phone manufacturer in the country. But Xiaomi's selling strategy in India has always been focused on entry-level and middle-ranged budget-friendly devices and now we hear that things are going to change drastically from the Beijing-based corporation. The consumers and Mi fans in India may soon see their higher-end Mi smartphones retailing the markets, if things go as planned by the phone maker.
Everything's been driven by Redmi portfolio so far. But 2020 is the year where we're looking to change that in a big way. You will see a lot more of Mi premium flagship devices that will make their way into India. We had only the Mi A series in the last two, three years. Outside of that, we didn't have any tangible product out there. But now, when we're saying that we are looking to build on the Mi series to build premium flagship devices and bring them into the country, there is going to be clear differentiation and that means that you will see a very distinctive approach for Redmi and a very distinctive approach for Mi, both of which are going to be different from each other, said Raghu Reddy, Head of Categories, Xiaomi India.Source: Gadgets360
